On Point: Creativity, Innovation

Bryan Mattimore, whose “21 Days to a Big Idea” was rated one of the top 60 business books of all time, says his life’s work is to “share the structure of creativity and how to use it for the benefit of the world.”

In our On Point conversation, Mr. Mattimore — cofounder and “Chief Idea Guy” of the Growth Engine Company — says people can learn how to be creative, that trust is the most important ingredient for innovation, and that you don’t have to spend a lot of money to get noticed.

You can create “spectacle on a shoestring.”