Non Standard: Made for the Real Sports Schedule

You already know how the day goes. School in the morning, practice after, then homework. Some days there’s no time to shower in between. And that’s usually when odor becomes a thing.

It’s not about being fancy. It’s just one less thing to worry about.

Nobody wants to sit in class, ride the bus, or stand next to teammates after practice thinking, “Do I smell?”

Non Standard is made for days like that. We’re based in Wilton, CT, and we built this for the school-to-practice schedule families live every week.

Why it gets harder as kids get older

When kids are little, they sweat and move on. Then at some point, they start caring. You’ll see it show up in normal moments like:

• PE, then straight back to class
• practice, then a car ride with teammates
• tournament weekends with quick changes
• sleepovers, team dinners, school events

It’s not a huge drama. It just becomes part of the routine. And once it’s part of the routine, you want something that works without turning it into a whole project.

What Non Standard is

Non Standard is a natural deodorant made for youth athletes and busy days. No over-the-top scent. No complicated steps. Just something that holds up from school to practice and whatever comes after.

The goal is simple: help your kid feel comfortable and confident all day.

The routine that actually works

Most of the time, deodorant doesn’t “stop working.” It gets forgotten.

The easiest setup is:

1 stick at home + 1 stick in the sports bag.

If it only lives in the bathroom, it gets missed on rushed mornings. If it only lives in the bag, it’s not there on regular school days.

Home + bag covers both.

What parents tell us they want

You’re not looking for trendy. You’re looking for reliable. We hear versions of this all the time:

• “It has to work on practice days.”
• “I want something my kid will actually use.”
• “Please don’t make it super strong.”
• “I just want to feel good about what we’re using.”

That’s the space Non Standard is built for: simple, dependable, and made for sports life.

A quick tip to make it stick

Don’t make it a conversation every morning. Make it automatic.

Tie it to something that already happens:

• right after brushing teeth
• right before socks and shoes
• right after changing post-practice

Once it’s a habit, it stops being a reminder.

Want deodorant to be one less thing to think about?

Start with a 2-pack so you can do the home + bag setup.

Local perk: Use code LOCALSHIP for free shipping.

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Shop: nonstandard.store